Eliminate underage drinking.
Eliminate drunk driving.
DRINK RESPONSIBLY!

In the heart of the untamed American landscape, where rules were made to be broken and spirits ran as wild as the horses, the legend of LADY™ was born. Genevieve, a woman of unmatched resilience and a daring attitude, stood at the helm of this legacy. Raised amidst the rugged hills and whispers of outlaw heritage, Genevieve was destined for greatness. She refused to bow to the heavy hand of Prohibition, defying government oppression with every bottle of her dark amber elixir that she spirited away under the cover of night. Her rum-running escapades were more than just a rebellious act; they were a statement of independence and a testament to her unwavering spirit. Genevieve's defiance was not just a fleeting rebellion but a lifelong mission that carved a path for generations to come. Her lineage is a testament to the enduring spirit of non-compliance and creativity. Every woman in the family has inherited Genevieve's fiery determination and passion for crafting something uniquely theirs. They have continued to rebel against the mundane, pushing boundaries and embracing their outlaw roots. This fierce independence is the soul of our spirit brand, infusing every drop with the same bold spirit that defined Genevieve's legacy.

 

Our spirits are more than just a drink; it is a celebration of our heritage and the indomitable spirit of the women who came before us. Each bottle is crafted with love, precision, and a dash of rebellion, staying true to the roots that Genevieve planted. We invite you to raise a glass to the legacy of LADY™ to the stubborn, non-compliant women who refused to be oppressed, and to the dark amber liquid that continues to flow through the veins of our family. Here’s to creating something that is ours, doing what we love, and sharing it with the world. (YOU)